KFC x Doritos x Pepsi
LATAM & THE CARIBBEAN Regional Campaign
A burst of flavor, texture, and visual power
When three iconic brands dare to collide, the result is nothing short of legendary.
That’s how this campaign was born: a celebration of crunch, color, boldness, and raw hunger.
That’s how this campaign was born: a celebration of crunch, color, boldness, and raw hunger.
At Black Thunder Studio, we had the immense privilege of leading the photographic direction for the launch of the Kentucky Chicken Sandwich with Doritos, along with a mouthwatering lineup that included the Doritos Twister and the Loaded Bowl—crafted to awaken cravings across the region.
But this campaign isn’t just about food.
It’s a piece of modern pop culture: a story told through images where flavor becomes visible, tangible—even audible.
Our focus was to capture the intensity of each texture, the warmth of every light source, and the richness of every visual element that turns a photo into a visceral experience.
It’s a piece of modern pop culture: a story told through images where flavor becomes visible, tangible—even audible.
Our focus was to capture the intensity of each texture, the warmth of every light source, and the richness of every visual element that turns a photo into a visceral experience.
Each shot was designed as a sensory micro-universe.
Vibrant colors. Impeccable composition. Food styling taken to the next level.
The mission was clear: to create images that make you crave with your eyes.
Vibrant colors. Impeccable composition. Food styling taken to the next level.
The mission was clear: to create images that make you crave with your eyes.
This campaign was conceived and produced for all of Latin America, with a unified and powerful visual language that speaks directly to a new generation—bold, honest, and unapologetically graphic.
A heartfelt thank you
Thank you to Ogilvy, their brilliant creative directors, the agency producers, and the production house for trusting us to bring this flavorful madness to life.
And above all, thank you to every single person behind the scenes, behind the props, the retouching, the concepts, and the light.
This project belongs to all of you as well.
And above all, thank you to every single person behind the scenes, behind the props, the retouching, the concepts, and the light.
This project belongs to all of you as well.
