Retoucher: Sergio Muñoz
Ph: Francisco Contreras
Pr: Notarios
Bogotá - Colombia
The silent test KIA
Kia and Proximity BBDO Colombia conducted an innovative experiment to demonstrate that electric mobility not only represents the future but can also evolve without negatively impacting the environment. This experiment, called "The Silent Test," took Kia electric vehicles to a library, one of the quietest places in existence. In this environment, where the slightest noise can disrupt the harmony, the Kia electric vehicles moved without disturbance, highlighting their ability to advance without emissions or annoying noises.
The purpose of this experiment is to demonstrate that progress in electric mobility can be achieved without leaving a noise or environmental footprint. The Kia EVs traveled through hallways, reading rooms, and study areas without disturbing the environment, demonstrating how technology can advance in a clean and harmonious manner.
This test is just the first in a series of experiments planned by Kia and BBDO to transform the perception of electric mobility, ensuring that its arrival represents an inevitable and positive evolution for the future of transportation. The brand affirms that "Evolving without leaving a trace is possible," underscoring the importance of moving toward a more sustainable future without compromising the tranquility of the environment.
